Why Melbourne's streets shift name every few blocks
Launch library · evergreen read

A single road can quietly change its name two or three times as it crosses the city, a quirk that regularly confuses visitors relying on a single street name to navigate a longer journey across several suburbs. GPS systems occasionally struggle with the same confusion, offering directions that briefly stop making sense at exactly these boundary points.
These shifts often mark old municipal boundaries or historical property lines, remnants of a time when separate towns and councils each named their own stretch of the same continuous road independently of their neighbours. Councils have shown little appetite for standardising these names, treating the quirk as a harmless piece of local heritage rather than a problem.
Locals absorb the pattern gradually, learning which name changes matter for navigation and which can be safely ignored, treating the quirk as a minor, mostly harmless piece of the city's layered history rather than a genuine obstacle. Delivery drivers in particular tend to learn these transitions especially well, since a wrong turn here costs them real time and money.